MARKETING FOR TREATMENT CENTERS · 12 YEARS IN BEHAVIORAL HEALTH
More beds filled. Provably.
Marketing measured the only way that matters to a treatment center: verified admissions, attributed from first click to admit — not leads, not impressions.
VERIFIED ADMISSIONS
1,100+
BILLING VALUE
$50M+
AVERAGE ROI
7×
FACILITIES
60+
CREDENTIALS
PREMIER GOOGLE PARTNER
META BLUEPRINT
LEGITSCRIPT
CLUTCH TOP PPC
BING ELITE
THE PROBLEM
The report says the marketing is working. Your census says it isn’t.
Leads that never admit
Form fills and call volume look great in a monthly report. But a form fill is not an admission — and most agencies can’t tell you which clicks became admits.
Generalists learning on your budget
An agency serving dentists on Monday and roofers on Tuesday learns LegitScript, VOB, and out-of-network economics at your expense.
Reporting you can’t verify
Traffic and impression dashboards that never connect to your census. If it can’t be traced click → call → VOB → admit, it didn’t happen.
AVG BILLING VALUE PER ADMISSION
~$35K
Across our 1,100+ attributed admissions, the average admission carries roughly $35K in billing value. Every admission your marketing misses has a nameable price — an unstable census isn’t a marketing annoyance — it’s a revenue leak.
WHO WE ARE
A fractional marketing department for treatment centers.
Most agencies learn your industry on your budget. We only work in behavioral health — addiction treatment, mental health, detox — so we arrive already knowing LegitScript’s requirements, how out-of-network billing shapes your economics, and which KPIs actually predict census.
You get senior marketing leadership, media buying, copy, and conversion optimization as one accountable team — at a fraction of the cost of building it in-house.
SPECIALIZATION
Addiction treatment
Mental health
Detox & sober living
Everything else
ACCEPTING NEW CLIENTS
“Toni is the #1 marketing guru in the behavioral health industry.”
DAVID HOSKINS
WHAT WE DO
Six services. One outcome: more qualified admissions.
06
Mental Health Marketing
The same admissions system, tuned for mental health services.
OUR PROCESS
The Functional Conversion Framework™
The conversion system behind every engagement — built over twelve years of running admissions marketing for treatment centers. It’s done-for-you: we run strategy, media, copy, and tracking. Your admissions team keeps doing what it does best — with qualified calls handed to them.
You don’t need a bigger ad budget, a new website, or another agency’s 90-day ramp — most funnels we audit are leaking admits they’ve already paid for.
01 · AUDIT
Map the funnel
We audit your funnel, tracking, and admissions flow before touching a dollar of spend.
02 · POSITION
Become the only option
Your facility framed as the one choice for the clients you actually want.
03 · PERSUADE
Move them to the call
Ads, pages, and follow-up built to move families from research to a phone call.
04 · QUALIFY
Filter for intent
Intent is evaluated before the handoff — your team talks to qualified prospects, not tire-kickers.
“With Toni’s help, we’ve been able to increase our clients’ conversion rates by 20–30% year over year.”
SIDDHARTH SHARMA
PROOF OF WORK
Every number below is attributed end-to-end: click → call → VOB → admit. If an agency can’t show you that chain, it’s selling you leads.
–37%
COST PER CALL · LOWER IS BETTER
North Florida treatment center. Paid spend cut while chat leads rose 200%.
3×
ADMISSION GROWTH
California rehab. Tripled admits with a 300% lift in organic traffic.
+240%
QUALIFIED CALLS
South Florida center. 69% cost reduction on a rebuilt funnel.
“Toni has helped us almost double our census numbers.”
MATT · FACILITY OPERATOR
LIVE VOB FEED
BCBS · In-network · $24K/mo / Aetna · Out-of-network · $18K / United · In-network · $31K/mo / Cigna · In-network · $22K/mo
HOW WE OPERATE
No patient brokering
No lead selling
EKRA-compliant
BAA-willing
LegitScript-fluent
QUESTIONS OPERATORS ASK
Straight answers.
Will you work with competing facilities in my market?
We limit engagements so we’re never bidding against ourselves. Ask about availability in your market on the call — we’ll give you a straight answer.
How fast until we see admissions?
It depends on your funnel’s starting point — which is exactly what the 30-minute audit tells you. We’ll give you an honest timeline before you spend a dollar.
What does an engagement actually look like?
Done-for-you. We run strategy, media buying, copy, pages, and tracking. Your admissions team keeps taking the calls — we make sure the calls are worth taking.
Do you sign a BAA? How do you handle compliance?
Yes. We work BAA-in-place with PHI-minimized tracking, and we’ve operated under LegitScript’s requirements and behavioral health advertising rules for over a decade.
What size facility is this for?
We’ve run admissions marketing for small single-location programs and large multi-location centers. The framework is the same; the media plan isn’t.
How do we reach you once we’re a client?
Our personal cell phones — no contact forms, no ticket queues. Voicemails returned within two hours; emails answered the same day.
CLIENT VOICE
“Our cost per acquisition has been well below industry standards. If you’re searching for growth and a return on your marketing dollars, Toni is the expert you need.”
LISA STEWART · HONEY LAKE · CLIENT SINCE 2017
Ready to fill more beds?
A 30-minute call. We audit your current funnel live. No sales pitch — just an honest read on what’s working.
THE TEAM
Meet your marketing team.
A remote team across the U.S. and the Philippines — every one of us personally impacted by rehab facilities. It’s the reason this company exists.
Toni Young
FRACTIONAL CMO
Sixteen years in web and software development, specialized in the addiction industry.
Jan Gregory
FRACTIONAL CMO
Copy, PPC, phone and email campaigns. Online marketing since 1998.
Gran Yanez
GRAPHIC DESIGNER
Graphics and imagery for your facility’s unique branding.
Emily Chu
RESEARCH & DATA
In-house researcher and data coordinator for PPC and social campaigns.
Alpha Recovery Marketing is a specialized online lead-generation team for addiction treatment and mental health facilities. Online, because your prospects are online.
SERVICES
CONTACT