Set attainable goals
Track your website speed, bounce rates, number of pages viewed, time on site, informational keywords vs. transactional keywords etc.
Tackle foundational elements you identified as missing or broken.
Rehab Center Marketing Agency
How you decide to spend your rehab centers’ marketing dollars will obviously make or break you.
This sounds obvious, but you’d be surprised at the number of rehab owners who have absolutely no idea where to begin.
As stated earlier, marketing a rehab center must involve omni-channels.
Paid acquisition is one of the 1st marketing channels most rehab owners start with when considering their marketing strategy.
Large rehab centers spend between $50,000 to $200,000 per month on paid acquisition because it’s infinitely scalable.
It just works.
Especially if you can get your bounce rates low, your time on site high and your cost per lead and cost per acquisition to reasonably low rates.
Rehab centers have a high lifetime value per client, which means they can invest more marketing dollars into acquisition.
Google gets 40,000 search queries per second, which translates to about 3.5 billion searches per day.
If you’re not on Google, then you’re almost dead:-)
Other areas of marketing that your rehab center must consider are:
Community Building through Facebook Groups, Discord Groups or Forums
Business Development and Partnerships
Rehab Marketing Pay Per Click (PPC)
Pay-Per-Click Advertising (PPC) is a way to enjoy the benefits of a top spot in search engine results pages (SERPs) as you garner organic rankings.
If your aim is to generate quick leads, PPC is a fast route for your drug rehab marketing strategy.
PPC is also a great way to test a market or specific parts of your campaign, like messaging, and conversion.