

Word of Mouth in Rehab Marketing
There is nothing better than good, old-fashioned word-of-mouth marketing (WOMM). But why? A customer is more likely to trust the opinions and experiences of others than a commercial or a social media post.
There is nothing better than good, old-fashioned word-of-mouth marketing (WOMM). But why? A customer is more likely to trust the opinions and experiences of others than a commercial or a social media post.
Do you remember the old business adage, “A happy customer tells 3 people about their experience, and a mad customer tells 10?” Addiction treatment centers, for example, have long relied on word-of-mouth marketing as one of their strongest marketing tools.
In addition to word of mouth marketing, there are also:
Online customer reviews on Google, Yelp, and industry-related websites
Social media posts and testimonials from clients and their families
Press coverage, both positive and negative
Social media is used by everyone! The good thing about social media is that it’s low cost and highly effective. Social media provides rehab centers with a number of opportunities to improve their online presence. But only if you use the right tactics. You can generate excellent enrollment results by using the following social media strategies:
Your clients’ livelihood, family relationships and futures are on the line if they are hindered by their addictions, but they won’t realize it. Your services are thus needed. There is a great deal of complexity and sensitivity involved in addiction treatment marketing. For your center to assist as many people as possible, it is essential to maintain a financially viable business.
Reaching clients where they are already searching is one of the advantages of search engine optimization (SEO). Search engines like Google and others are used by potential clients and their loved ones to locate service providers in their area. SEO ensures that your center appears in the top search results.
When used in conjunction with organic ranking, pay-per-click advertising (PPC) helps you rank highly on search engine results pages (SERPs). A good PPC campaign can generate leads quickly for treatment centers, while waiting for organic rankings to take a foothold.
Considering that 71% of adults with Internet access use social media, platforms like Facebook, Twitter, and Pinterest are excellent for reaching potential clients. You can interact with your clients and their loved ones on a personal, relaxed level with social media marketing. You can demonstrate to the world that you are genuinely concerned about recovery by maintaining a positive presence on social media.
Through email marketing, you can establish relationships with people interested in your services. It is possible that your potential clients are not yet prepared to begin treatment when they first visit your website. Utilizing email marketing will allow you to stay in touch with them and let them know what you offer.
We create high value Market Qualified leads for addiction treatment. We only do online marketing. We are Online because your prospects are online. We are happy to talk with you about your marketing program. Call Toni today. Our team can setup a virtual meeting for you and your staff so we can better understand your needs. We specialize in online lead generation for addiction treatment facilities.