Marketing For Mental Health Services
Marketing for mental health services has never been more competitive. Mental health services are booming right now, with over 14,000 drug and alcohol addiction treatment centers in the United States, as listed by MarketWatch and Statista. In 2017 the U.S. Department of Health & Human Services declared an opioid addiction emergency. Since then, the US Surgeon General has released a statement announcing that one out of every seven adults face serious substance addiction of some sort, during their lives.
With so many currently facing the danger of addiction and so many facilities, there are both significant opportunities and competition that you’re facing. Marketing for mental health services is now a crowded and noisy field. We can help cut through the noise for you.
Marketing For Mental Health Services
Your mental health service marketing will need to be a multi-pronged approach, many of them through different digital routes. You will need to capitalize on Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), social media marketing, and email marketing. SEO is most commonly done in house but through a third party. This places your name right in front of potential clients by ranking you highly on search engine pages, such as Google, Bing, etc. If you wish to maximize your marketing for mental health services you will need to put aside dedicated time and money in this area so that when someone types “mental health services in my area”, your facility will show up near the top of the list—how close to the top depends on how much you invest in SEO work.
SEO can be very versatile. You can target a whole range of mental health service-related keywords in order to cast your net wide and make your website perfectly visible to anyone who is looking for mental health services. Or, it can allow you more tailored keywords for your clients, and target very specific or niche services. But be aware, SEO is not a one-off duty, it is an ongoing project, requiring consistent time and effort to see continuing results and ongoing maintenance to keep those results since everyone in your market will constantly be vying for the top coveted spots.
Mental Health Marketing
Mental health marketing for health services is omnichannel. This means it stretches over every marketing avenue. When you’re starting out, you won’t be certain which route your clients will arrive through to hear about your mental health services, so keeping them all open as wide as possible is best. Closing off a channel of communication would be like blocking a road to your door, it could very well decrease business and revenue. So to begin to market your mental health services well you should invest in each marketing channel and then make a long term investment in the channel you see the best results in.
Pay-Per-Click Advertising (PPC) is another route to cover, and it is an exciting one. Whereas SEO is considered “organic”, PPC is “inorganic”. In short, you pay for the top spot on a search engine results page (SERP). This is costly in the long-term, so you will only want to invest heavily in it while your SEO work is underway. To start your PPC, you create an ad, selecting the keywords you want it to return for. When someone searches for those keywords, your ad is displayed as a result at the top of the page, with a little “ad” notice on it. If someone clicks your ad you pay an amount to the search engine. Then, once you hit your price cap, your ad gets pulled. The upshot is that if no one clicks on your ad you won’t have to pay anything from your budget—you only pay for clicks.
Mental Health Marketing Agency
Engaging the services of a mental health marketing agency will help you keep up to date on the needs and requirements for your marketing for mental health services. We can help coordinate your strategy and make sure that your team doesn’t drop any balls.
Email marketing may seem old-fashioned–don’t underestimate it! Emails enable you to directly contact people who have signed up with your services. Even if they don’t need anything right now, they may be willing to hear about the services you offer in the future. Potential clients and family members of potential clients may not be ready to begin treatment when they first land on your site. An email marketing strategy made up of either newsletters or updates, can remind them about you and keep your services at the front of their mind.
Social media marketing for your mental health services is also vital. 71% of adults with Internet access use social media sites such as Facebook, Twitter, Instagram, and Pinterest. This is often the first point of contact with your business, so make sure you are making a good impression there.
Mental Health Marketing Strategies
Finally, don’t overlook investing in a dynamic website. Your pages need to load quickly since site speed and ease of navigation is the data that search engines take into account, when compiling site rankings. Your website is also how potential clients get the most information about you, so make sure what they see is an accurate representation of the experience they will receive, when enlisting your mental health services. Marketing for mental health services is a complicated process, but not one you need to do alone. Call us, we can help.